Our Story
We Didn't Build This From A Boardroom. We Built It From A Van
Five years ago we were detailers. Today we run the world's most advanced growth system in the detailing industry. This is how it happened — and why it matters for your business.
Detailing businesses worked with directl
Meta ad spend managed exclusively in this industry
In ceramic coating & PPF revenue generated
Real leads powering our AI & automation intelligence
The Origin
It Started Where You Are Right Now.
We were not marketers who stumbled into the detailing industry looking for a niche to monetise. We were detailers. We ran our own mobile detailing operation — we did the work, we loved the craft, and we hit every single wall you have hit.
Empty weeks that made us question everything. Agencies who took our money, handed the account to a junior rep running the same recycled strategy they used for every other client — and delivered nothing that moved the needle. Courses sold by operators who had a good run and decided to package it up — generic, untested at scale, completely irrelevant to our market.
So we stopped looking for the answer outside and started building it ourselves.
"We went deep. Not into marketing theory or borrowed frameworks from other industries — into this industry specifically. We studied buyer behaviour. We tested messaging. We ran ads, broke them, rebuilt them, and ran them again."
What came out of that process was the foundation of what Six Figure Detailer is today. Not a product we designed and then tested — a solution we lived, refined through years of real application, and scaled across businesses in five countries.
That origin is not just a story. It is the reason everything we build is different from everything else in this space.
What We Became
From A Mobile Detailing Van To The World's Leading Growth Partner In This Industry.
Over five years we have worked directly inside more than 100 detailing businesses across Australia, New Zealand, the United States, Canada, and the United Kingdom. Not consulting from a distance. Actually embedded — building systems, running campaigns, managing pipelines, and accumulating data that does not exist anywhere else in this market.
The result is a level of market understanding that simply cannot be bought, borrowed, or replicated by any competitor entering this space from the outside. We know what messaging converts in this market. We know what offers attract luxury car owners and what repels them. No generic agency has this. No guru course seller has this.
Client Revenue Generated
In ceramic coating & PPF revenue generated across our client base
Meta Ad Spend
Meta ad spend managed exclusively inside the detailing industry
Real Customer Data
Real leads training our AI — all from this industry, no other
Countries Served
Countries we operate in: AU, NZ, US, CA, UK
How We Operate
We Are Not An Agency. We Are Not A Course. We Are A Growth Partner.
The Agency
Runs your ads. Sends a report. Measures impressions
Your account handed to whoever is available
Templated strategy across 20 different industries
Poor results? Conversation always ends at "more budget"
Attention divided. Accountability absent.
Watching the business slowly drain you until the 9-5 starts looking like the safer option
The Guru Course
Sells you the idea you can figure it out yourself.
A folder of videos you half-watch
Strategies never designed for your specific market
You paid to get confused — not to grow
Packaged guesswork dressed up as strategy
Six Figure Detailer
Embedded. Accountable. Outcome-driven.
We build, manage, and operate the system in your business
Performance-driven team — exclusively in this market
Every strategy current — built on what works today
Held to the outcome, not the activity
What We Believe
The Principles We Build Everything On.
Timeline depends on where you are in your journey. The system stays the same — structured, proven, and fully executed with you. We do the heavy lifting, but your commitment is required.
01
Data over opinion. Always.
Every system we run, every campaign we launch, and every strategy we recommend is backed by real numbers from real businesses. We do not guess. We do not follow trends. We follow what five years of exclusive data tells us actually works.
02
Complete systems over isolated tactics.
Running ads without a qualification system is a waste. Having AI without a structured pipeline is a waste. Every component is connected — and the power is in the connection, not the individual parts.
03
The operators who commit fully are the ones who win.
The detailing businesses at the top of their cities right now did not get there by trying things halfway. They made a decision, executed seriously, and trusted a process bigger than their own guesswork.
04
The window to claim a city is narrowing.
The detailers who move now are the ones who will own their cities in two years. The ones who wait will be competing at the bottom — and the bottom of this market is not somewhere anyone wants to be.
our team
From chaos to consistent work. The real details.
JAMES MITCHELL
Founder
JAMES MITCHELL
Founder
JAMES MITCHELL
Founder
JAMES MITCHELL
Founder
JAMES MITCHELL
Founder
JAMES MITCHELL
Founder
